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Source: PIPA
Netflix shares to drop more than 50 percent in 2022 — worst year in more than a decade Pipa News
December 31, 2022
Netflix shares to drop more than 50 percent in 2022 — worst year in more than a decade
Netflix just closed out its worst year in more than a decade, with its stock plunging more than 50 percent and wiping out a staggering $136 billion in market value.
For 2022, Netflix shares are down 50.6 percent, the most on an annualized basis since 2011. For the first time, the once invincible company lost customers for two consecutive quarters, beginning a period of painful belt-tightening that included several hundred layoffs.
Source: PIPA
Netflix shares to drop more than 50 percent in 2022 — worst year in more than a decade Pipa News
December 31, 2022
Netflix shares to drop more than 50 percent in 2022 — worst year in more than a decade
Netflix just closed out its worst year in more than a decade, with its stock plunging more than 50 percent and wiping out a staggering $136 billion in market value.
For 2022, Netflix shares are down 50.6 percent, the most on an annualized basis since 2011. For the first time, the once invincible company lost customers for two consecutive quarters, beginning a period of painful belt-tightening that included several hundred layoffs.
Netflix's decline outpaced that of the Nasdaq, which was down 33.1 percent for the year.
The left-wing streamer, which has an ongoing production deal with Barack and Michelle Obama, is being forced to try new ways to juice revenue. Netflix broke its promise to never advertise again by launching an ad-supported tier to tap into the advertising market hit by uncertain subscriber growth.
But the start of the new level has been disappointing. As Breitbart News reported, only 9 percent of new sign-ups occurred during the first month of the plan. Furthermore, Netflix has had to pay back money to advertisers after failing to meet viewership targets.
Netflix is also offering fitness programming for the first time and is reportedly exploring live sports, something company executives once said they weren't interested in.
For 2022, Hollywood – including major studios, streamers, cable providers and other media giants – is projected to lose a total of $542 billion in market value.
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