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Source: IEEE Spectrum
Why Is Meta's Metaverse Such a Misfire?
Meta's CEO kicked off another round of controversy with a screenshot celebrating the launch of Horizon Worlds, the company's AR/VR metaverse platform, in France and Spain. Shot in the style of a selfie, it shows a poorly detailed rendition of Zuckerberg's avatar staring past the camera. Crude 3D models of national landmarks sit behind him on a generic green landscape.
"It was a horrific PR move to put out those photos," says Stu Richards (a.k.a. Meta Mike), partner success lead at GigLabs and cdofounder of Versed.
Meta's metaverse hype leads to real-world backlash
Zuckerberg's virtual selfie quickly went viral across numerous social media accounts. A tweet by user @ordinarytings, which claimed Horizon Worlds is "surely dying in the dark," led the charge with more than 31,000 likes and over 4,500 quote tweets or retweets.
It's not unusual for a tech CEO to receive a thrashing on Twitter, but the scale of the response–boosted by Mashable, The Daily Dot, and Kotaku–was suffocating. It's hard to mount any defense of Meta's ugly, simplistic screenshot. "I think the response is fair," says Richards. "I've not been super impressed by what they've put out."
Clearly, Zuckerberg's post did not go as planned. But this raises the question: why?
"Facebook is out of touch with game-style software-development practices and expectations on art direction and character/avatar development," says Brown. "Keep in mind their other internal projects like Quill, et cetera, that they've jettisoned and lost [staff over]."
Brown points out that Meta's avatars have changed numerous times since the company's purchase of VR hardware maker Oculus in 2014. These changes can be witnessed in other, past controversies, such as Zuckerberg's ill-advised AR tour of Puerto Rico in the wake of Hurricane Maria. The avatars used then are different from today's and radically different from the ghostlike avatars shown by Oculus in 2016.
There are other signs of instability. Meta's VP of Horizon, Vivek Sharma, recently said he's leaving the company for "a new opportunity." Days later, the company announced it will shut down the Facebook Gaming app, a competitor to Amazon's live-streaming platform Twitch, which eliminates an important avenue Meta could use to reach users.
Please go to IEEE Spectrum to read more.
Source: IEEE Spectrum
Why Is Meta's Metaverse Such a Misfire?
The virtual world's most noteworthy spokesperson certainly isn't helping the cause
BY MATTHEW S. SMITH | SEPTEMBER 3, 2022
BY MATTHEW S. SMITH | SEPTEMBER 3, 2022
Mark Zuckerberg's avatar doesn't look his best in Horizon Worlds. META
Mark Zuckerberg isn't a great ambassador for the metaverse.
Meta's CEO kicked off another round of controversy with a screenshot celebrating the launch of Horizon Worlds, the company's AR/VR metaverse platform, in France and Spain. Shot in the style of a selfie, it shows a poorly detailed rendition of Zuckerberg's avatar staring past the camera. Crude 3D models of national landmarks sit behind him on a generic green landscape.
"It was a horrific PR move to put out those photos," says Stu Richards (a.k.a. Meta Mike), partner success lead at GigLabs and cdofounder of Versed.
Meta's metaverse hype leads to real-world backlash
Zuckerberg's virtual selfie quickly went viral across numerous social media accounts. A tweet by user @ordinarytings, which claimed Horizon Worlds is "surely dying in the dark," led the charge with more than 31,000 likes and over 4,500 quote tweets or retweets.
It's not unusual for a tech CEO to receive a thrashing on Twitter, but the scale of the response–boosted by Mashable, The Daily Dot, and Kotaku–was suffocating. It's hard to mount any defense of Meta's ugly, simplistic screenshot. "I think the response is fair," says Richards. "I've not been super impressed by what they've put out."
Clearly, Zuckerberg's post did not go as planned. But this raises the question: why?
"If they're going to use game tech to build a VR game platform that's supposed to be a cross between a Roblox-style UGC platform and a social MMO, maybe they should have people who have experience." —Rafael Brown, Symbol ZeroRafael Brown, CEO of metaverse event company Symbol Zero and former game designer, thinks the company's metaverse issues are rooted in difficulty keeping up with the level of fidelity common in the game industry.
"Facebook is out of touch with game-style software-development practices and expectations on art direction and character/avatar development," says Brown. "Keep in mind their other internal projects like Quill, et cetera, that they've jettisoned and lost [staff over]."
Brown points out that Meta's avatars have changed numerous times since the company's purchase of VR hardware maker Oculus in 2014. These changes can be witnessed in other, past controversies, such as Zuckerberg's ill-advised AR tour of Puerto Rico in the wake of Hurricane Maria. The avatars used then are different from today's and radically different from the ghostlike avatars shown by Oculus in 2016.
There are other signs of instability. Meta's VP of Horizon, Vivek Sharma, recently said he's leaving the company for "a new opportunity." Days later, the company announced it will shut down the Facebook Gaming app, a competitor to Amazon's live-streaming platform Twitch, which eliminates an important avenue Meta could use to reach users.
Please go to IEEE Spectrum to read more.
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Seeding the consciousness with off world civilizations, UFOs, aliens and a post ecosystem collapse dystopian world. The obsession (guiding the subconscious) of doom is the common theme running through many if these types of dystopian movies (September, 23 dystopian movies). Here comes the post Revelation civilizational destruction with no internet and television.
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