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Source: Politico
The Washington Post Has a New Publisher. Here's Some Unsolicited Advice.
14 strategies from news industry experts for new publisher Will Lewis.
By Jack Shafer | February 11, 2024
When Jeff Bezos bought the Washington Post in 2013 for $250 million, he promised a "runway" of financial support that he hoped would restore the battered paper to greatness. A decade later, it seems that he needs to keep paving. Having invested millions of dollars in the franchise — losing a reported $100 million in 2023 alone — Bezos signaled his willingness to begin again by hiring a new publisher and CEO, Will Lewis, who took command of the paper's control tower last month.
It's a given that Washington and the nation need the Post to survive. No matter how you feel about the paper, it provides essential coverage of politics, power and governance for national readers and still does its best to do the same on the local scene. As a news competitor, it keeps outlets like the New York Times and the Wall Street Journal sharp, and feeds firestarter to the local news ecosystem of TV and radio.
Is Will Lewis up to the job? He arrives possessing all the tools you might want in a publisher. Conversant in both the editorial and business language of the job, he's labored as a financial journalist, edited the Daily Telegraph in London, logged two stints as a digital publishing entrepreneur, and served as publisher of Rupert Murdoch's Wall Street Journal and CEO of Dow Jones and Company. Sir Will outranks all other U.S. publishers by virtue of his knighthood, conferred in 2023 by the King of England.
In person, Lewis projects charisma like a peacock displaying its colors, and he has used that charm in his talking tours of the Post newsroom. Although he has yet to publicly unveil his plans for the Post, he's conveyed a sense of urgency to the staff, telling them that the paper must boost subscribers from the current 2.5 million mark to 3 million in this calendar year.
Nobody, not even a knight of the realm, can refashion a paper by himself. Fortunately for him, there’s no shortage of advice out there for what he can and should do. What follows is unsolicited advice from 14 former news executives, journalists, authors and academics, as Lewis begins construction on the Washington Post's latest runway. Their comments have been sparingly edited for clarity.
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