Tuesday, December 7, 2010

pizza-chomping TSA mentality - imagine getting 'screened' by TSA agent recruited off the back of a pizza box? - broadening recruiter horizons

Source: employment news

TSA recruits on pizza boxes
by Vanessa Bostwick on November 24, 2010

The Transportation Security Administration seems to be all about experimentation these days: trying out new security measures including controversial pat-downs and screening methods, and now advertising for jobs on pizza boxes.

TSA Now Recruiting Workers Via Pizza Box

The Washington Post reports this week that the TSA is broadening their recruiting horizons by using the boxes as a new way to market to prospective candidates.

The Washington Reagan National Airport and Washington-Dulles International Airport have been advertising on pizza boxes since last year, according to TSA spokesman Greg Soule.

According to the Post, after you get your piping hot pizza delivered to your door, you can flip over the box and read this: “Washington Reagan National Airport and Washington-Dulles International Airport are now hiring Transportation Security Officers. See yourself in a vital role for Homeland Security. Be part of a dynamic security team protecting airports and skies as you proudly secure your future.”

Soule says the campaign was developed to reach a broader applicant pool. Other methods include advertising on trains, subways, gas stations, newspapers or ads during movie previews.

Soule would not comment on the amount of money the TSA has spent on the pizza box campaigns or the quality of candidates received.

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